Raw herring

by Tanja
Fish stand in Amsterdam

In Amsterdam, fish stands sell raw herring (‘haring’), a soused raw fish with a strong taste. Dutch raw herring is hugely popular in Amsterdam. In Holland, people have been eating raw herring for over 600 years. For foreigners, it might seem strange to eat a raw fish that has nothing to do with sushi.

Here are the basics about Dutch raw herring in 8 questions:

1. What is haring?

Haring is herring, a small fish that is very popular among Dutch people. It is caught in the North Sea and the East Sea (near Denmark) from mid-May to mid-July.

raw herring from Holland
Raw herring is served with raw onions.

2. Do the Dutch eat raw fish?

The herring has been frozen and then laid in salt for a couple of days to ripen the fish (soused herring). So, strictly speaking, it is not raw herring.

3. What does raw herring taste like?

A good raw herring must have a soft texture with a nice bite. It tastes and smells fresh and salty. It must be big and have a high percentage of fat (over 15%). Dutch raw herring is famous for being a remedy for hangovers.

4. What is ‘Hollandse Nieuwe’?

‘Hollandse Nieuwe’ (‘Holland’s new herring’) is the new herring of the fishing season. In the winter months, the fish doesn’t eat. Only in spring it starts to eat plankton. In May, when the fish has reached a percentage of 1% fat, the fishing season start.

The first ‘Hollandse Nieuwe’ arrives on the market in the beginning of June. The first barrel of herring is officially and joyfully auctioned in a feast. The raised money on the first auctioned herring goes to charity. 

5. Where can I eat the best raw herring in Amsterdam?

Every year, you can vote for the best herring in Amsterdam. Some herring sellers always sell winning fish. Some suggestions from reader of Amsterda daily newspaper Parool:

Fish shop Tijger & de Vis on Lindengracht (Jordaan), De Gigant, the fish stand on Westermarkt (church), the fish stand at Albert Cuypmarket and Stubbe’s haring at Singel/corner Haarlemmerstraat.

6. Is raw herring traditional food in the Netherlands?

Yes. People from Holland (from the West of the Netherlands) have been eating raw herring for over 600 years. Traditionally, eating herring was mostly a practical matter. The fish is rich in nutrients and fat. When kept in a barrel of salt, it can be eaten all winter.

This meant the fish tasted very salty. It had to be cleaned with milk to get the salt off. People ate the herring with raw onions to get the real herring taste out.

Nowadays, herring can be stocked in salt and frozen. This slows down the ripening process. This way, excellent quality raw herring can still be eaten in November and December.

Dutch raw herring is still eaten with raw onions. In Amsterdam, it is typical to eat herring not only with raw onions but also with gherkins.

7. Do they eat raw herring in other countries too?

Kibbeling fish
Not to big of a fan of raw fish? Have some ‘kibbeling’, deepfried cod with garlick sauce….

Yes, they also eat herring in Germany. In Germany herring is typically eaten in combination with potatoes and a salad or it is served with cream or yogurt sauces with onions and gherkins.

The Scandinavians eat their herring more marinaded. In Sweden, herring is traditionally served on Midsummer’s Eve. 

In the North of Sweden they lay their herring to rot in a barrel with herbs for a while before eating, giving the herring a gruesome smell.

8. How do you eat herring?

At any fish stand in the street, the soused herring is served on a paper plate with onions and pickles. Generally, they chop the fish in little pieces or served on bread (‘broodje haring’). Traditionally, however, raw herring is to be eaten by holding the fish by its tail, dipping it in onions and letting the slippery raw fish then slide into your mouth.

To show you how raw herring is eaten properly, we made this video:


You might also like...

Leave a Comment


Luca October 8, 2011 - 07:31

Nice post! Can u suggest me where to buy them in Amsterdam?

Charles October 8, 2011 - 17:59

I’d say the best place to buy it is in Utrechtsestraat, on the bridge over Prinsengracht or Keizersgracht (200 m separated). Nice guy as well.

mj May 3, 2015 - 13:23

There is no such thing as eating ¨raw¨herring in the dutch tradition. These herring sit for months in a salt brine in which the proteins denature to an extent equal to the effect of having been cooked by heat. They are pickled, which is cooking but not by heat.

The best ones in amsterdam are the stand in front of the oosterkerk, the fish shop off of the Albert Cuyp market (not the wooden stand on the market, that place is food poisoninf waiting to happen) and the stand on the Zuidermarkt on saturday mornings.

Sara May 27, 2015 - 21:51

But what about “Hollandse Nieuwe”? Are these brined in salt? Or raw?

Tanja May 28, 2015 - 13:13

Hello Sara, Hollandse Nieuwe is just regular herring, like explained in the article. It only means they have been fished this year.

Stacey February 13, 2012 - 04:40

Can you send some to me here in Canada….please 🙂

It is one of the things I look forward to when I visit the Netherlands

harry Jacobs March 5, 2016 - 17:01

Can I get Dutch salt herrings sent to me in England?

Emma Skeates March 9, 2016 - 15:04

Yes, go to the Fish Society’s website!

Michal November 10, 2017 - 20:54

Idk if you’re still interested, but you can easily get similar ‘raw’ herring in any Polish / Lithuanian store. Search for Matias

Tony February 29, 2012 - 03:43

can you tell us how to make herring netherlands way.

Tanja July 22, 2012 - 12:09

Hi Sarahlynn
I don’t know anything about it really. I live in Amsterdam, so I don’t need a hotel. You can try search with the hotel search widget on the right side of the website.
Also, I give tips on cheap living in the post about how to do Amsterdam cheap.

Enjoy your time in Amsterdam!

Bitterballen - Nana's Tasty Traditions | Nana's Tasty Traditions June 24, 2014 - 03:55

[…] assumed that it was an amalgam of German and Belgian foods. So until a few days ago, other than salt-cured herring, delicious cheeses, black licorice (which I LOVE) and Stroopwafels (Dutch syrup waffles), I […]

johanna oppelaar September 25, 2015 - 09:28

My mum used to buy them for me whenever I had tongelitis when i was a child been here 50 years had some from wooleorth here in Perth loved it

Mary April 23, 2016 - 08:15

Nice post! I just tried them last week in Holland. If you’re ever in Haarlem, try the herrings at the Botermarkt, it’s voted as the best small market in Netherlands. They also have yummy homemade stroopwafels too!
You can see more on my blog post – all the traditional Dutch foods I tried 🙂
Have a nice day!

james May 18, 2016 - 04:53

i have 13 herring lics. here in Vancouver canada…i would like to hire a dutch chef to come here and manage a kiosk at our fishermens market in central city…we also have awesome flash frozen herring full of ore (eggs)

B. J. Van Etten September 12, 2016 - 18:32

Hallo James, I’m a retired chef who knows how to make Ambachtelijke “Van Etten” Croquetten.

My name is BJ bjvetten@gmail.com

james May 18, 2016 - 04:54

how do they get the herring skin off the fish….?
does it just fall off after brining it?

Astralhunter July 27, 2016 - 23:48

Herring Salted in salted water in barrels is the most common food in Russia. I love it! I miss it living now in Canada.

I will be in Amsterdam in the end of August this year. Will try its herrings to compare to Russian. 🙂

W. Kruit January 22, 2018 - 16:44

Herring with onion? Never! Herring should be eaten as is. Onion distracts from the herring tast!!
B.T.W. Swedish Surströmming isn’t rotten. The flesh is firm. It’s fermented. Big difference, exept for the smell..

Don muller August 19, 2018 - 20:44

I would like to find someone or somewhere to buy the herring I got raised on them parents from Amsterdam it was a white keg with a red top can you help please i,m on face book also .thank you DM

The Ultimate Amsterdam Travel Guide • The LA Couple December 7, 2018 - 20:21

[…] Herring from a street […]

How to Tour Amsterdam in a Day [10 Things You Must Do!] September 15, 2019 - 19:32

[…] those who prefer the healthy option, there is raw herring with finely cut raw onions — something really popular to eat in Amsterdam. It’s actually pretty good. I tried and loved […]